![How Companies Can Respond to the Coronavirus](/summary-img/39193-K7UTFWZC.jpg?h=M&b=0)
How Companies Can Respond to the Coronavirus
The companies and employees at ground zero of the COVID-19 outbreak provide insight into what works in a time of crisis — and what doesn’t.
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As the world faces the coronavirus pandemic’s impact on business and the economy, companies coping with the economic fallout in China offer worthwhile, applicable lessons. European university-based researchers developed a set of best practices derived from the Chinese experience, and summed them up in the MIT Sloan Management Review. Their findings offer a helpful starting point for business leaders adjusting to this new reality.
Take-Aways
About the Authors
Michael Hudecheck of Switzerland’s University of St. Gallen; Charlotta Sirén of Brisbane’s University of Queensland; Dietmar Grichnik of St. Gallen’s Institute of Technology Management; and Joakim Wincent, a professor at St. Gallen and at Helsinki’s Hanken School of Economics all conduct research on entrepreneurship.
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