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How CPG Companies Can Conquer the E-Commerce Supply Chain
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How CPG Companies Can Conquer the E-Commerce Supply Chain

Thomas King and Arnold Kogan
Boston Consulting Group, 2021
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Recommendation

The COVID-19 pandemic changed, or at least escalated ongoing changes to, the way people shop. Consumers want a wide variety of product choices to be available all the time, and when they make their decision, they want their product delivered to their home right away. If your company doesn’t deliver, they’ll find one who can. In this special report, the Boston Consulting Group will give you a better idea of how to dial in the right supply chain capabilities, so you can continue operating in a post-pandemic world.

Take-Aways

  • As online sales supplant physical sales, supply chain management becomes increasingly vital to gain a competitive edge.
  • Mastering intricate e-commerce supply chains will require steady communication between commercial and supply chain teams.
  • Consumer Packaged Goods (CPGs) producers are trying to handle e-commerce demands without the benefit of historical perspective. They must build next-level forecasting, planning and modeling capabilities to keep up.

About the Authors

Thomas Kock Kingombe, Arnold Kogan and Michael Hu are professionals with the Boston Consulting Group, located, respectively, in the Copenhagen, New York and Los Angeles offices.

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