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How Lego Became the Apple of Toys
Article

How Lego Became the Apple of Toys

Jonathan Ringen
Fast Company, 2015
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Editorial Rating

7

Qualities

  • Engaging
  • Inspiring

Recommendation

How does an 80-year-old company – whose portfolio groups around one basic toy design – manage to rank among the leaders in a market that is subject to radical transformations? Journalist Jonathan Ringen explores behind the scenes at Lego to learn the secrets of the company’s inventiveness and sustained growth. Ringen outlines the company’s remarkable evolution, describes the inner workings of Lego’s R&D team, and traces the company’s path from bricks to clicks. getAbstract recommends this article to designers, innovators and Lego fans worldwide.

 

Take-Aways

  • Ole Kirk Christiansen founded Lego in 1934. The privately held Danish toy company teetered on the brink of bankruptcy in the early 2000s but has since bounced back.
  • CEO Jørgen Vig Knudstorp turned the company around and put it on its current path of sustained growth.
  • To support inventiveness, Lego engages in extensive research into the way children play, empowers fans to contribute ideas and nurtures creativity among a dedicated R&D team called Future Lab.

About the Author

Jonathan Ringen is a regular contributor to Rolling Stone, Men’s Health, Details and Billboard.

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