How Mariah Carey Built All I Want for Christmas Is You Into a Holiday Juggernaut
The Wall Street Journal,
2020
Read or listen offline
1×
Recommendation
When it was released in 1994, “All I Want For Christmas Is You” didn’t make much of a splash. Yet 25 years later, it reached number one on Billboard’s Hot 100 all-genre chart, the first Christmas tune to do so in 60 years. James Jurgensen of The Wall Street Journal explains how that happened in a story that mixes the rise of streaming, the “network effect” and Mariah Carey's canny choice to embrace and expand her franchise as “Queen of Christmas” into the digital world.
Take-Aways
About the Author
John Jurgensen covers entertainment for The Wall Street Journal. He previously was a reporter for AP and The Hartford Courant.
Comment on this summary or Diskussion beginnen