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How Retail Media Is Reshaping Retail
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How Retail Media Is Reshaping Retail

Lauren Wiener, Leora Kelman, Kale Hungerson and Mark Abraham
Boston Consulting Group, 2022
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8

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Recommendation

Can retail media play a role in the auto, travel, pure-play e-commerce and omni-retail industries? The Boston Consulting Group partnered with Google and interviewed 50 leaders in retail media to find out. The results will give you insight into how to create or expand your company’s retail media business. The keys to success include a solid technology stack, consumer data, a solid relationship with both customers and media buyers, and a willingness to take the leap even if you’ve got a small or niche business.

Take-Aways

  • Retail media will see explosive growth over the next five years.
  • The retail media space is currently dominated by big companies, but small companies that act fast can claim their slice of retail media value.
  • Retailers entering the retail media space will benefit from consumer data, a scalable technology stack, and good relationships with both consumers and media buyers.

About the Authors

Lauren Wiener, Leora Kelman, Kale Hungerson and Mark Abraham are professionals with the Boston Consulting Group.

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