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How to Assess and Measure Business Innovation
Book

How to Assess and Measure Business Innovation

Magnus Penker, Sten Jacobson and Peter Junermark
CreateSpace, 2017

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Editorial Rating

7

Qualities

  • Analytical
  • Well Structured
  • Overview

Recommendation

The members of the Innovation 360 Group consulting firm, Magnus Penker, Peter Junermark and Sten Jacobson, analyzed more than 1,000 companies in more than 60 countries to build an extensive database on innovation. They examine their respondents’ insights on how – and why – innovation projects prosper or fail. They use charts, lists and illustrations to organize their discussion of the tools available to you for measuring and managing innovation. Their analysis of the nature of innovation may challenge the uninitiated, but their data and suggestions are clear. getAbstract recommends this thoughtful, research-based work to all executives who manage innovation projects.

Take-Aways

  • Executives can choose from a variety of tools to measure and manage innovation.
  • Organizations must take a holistic approach to change as they interpret what they’ve been through, their present situation and their likely future scenarios.
  • “Innovation analytics” turns ephemeral information into concrete data.

About the Authors

Magnus Penker is an authority on innovation and digitization. Peter Junermark, an acclaimed trainer, has worked with several leading global brands. Sten Jacobson is a management consultant. Together, they make up the Innovation 360 Group consulting firm.

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