Book

How to Go Digital

Practical Wisdom to Help Drive Your Organization's Digital Transformation

MIT Sloan Management Review

MIT Press, 2018

Read or listen offline

1×

Editorial Rating

Qualities

Applicable
Overview
Concrete Examples

Recommendation

MIT Sloan Management Review offers a handy guidebook to digital transformation. Each of its 17 articles focuses on a different aspect of going digital. Surprisingly, given the many contributors involved, the text hangs together nicely: Chapters and sections complement one another and repetition is minimal. While you can’t expect one book alone to guide your business through a digital transformation, this hype-free, layman’s guide to digital transformation contains enough useful strategies and tactics to get you started, and to help you avoid common and costly errors.

Take-Aways

Before embarking on digital transformation, assess your firm’s needs and readiness.
Build a digital strategy and plan its execution meticulously.
Most big firms generate large datasets but the advantage lies in expertly using that data, not just collecting it.

About the Author

MIT Sloan Management Review is a print magazine and online platform run by the Massachusetts Institute of Technology. The publication focuses on research-based business articles.

Comment on this summary or Diskussion beginnen

More on this topic

In our Journal

vor 4 Jahren

Journal Artikel

“Hello, How Are You?”

In times when the whole world is wondering how best to get through the current crisis, small things make the difference. For example, taking an honest interest in your employees. In stressful times, basic values often fall by the wayside first: friendliness, empathy, helpfulness. The current crisis, which has turned many habits in private and […]