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Ideas, Emotions, and Innovation

Riding the Amazement Cycle

Martin Reeves, Tim Leberecht and Jack Fuller

Boston Consulting Group, 2018

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The current dizzying speed of change and innovation led TED to run its 2018 conference under the title, “The Age of Amazement.” Yet amazement isn’t just an emotional state but a complex journey – a process that individuals and organizations must navigate constantly. In this short article, Martin Reeves, Tim Leberecht, and Jack Fuller of the Boston Consulting Group’s Henderson Institute describe what the “Amazement Cycle” entails and explore how organizations can use it to promote innovation. getAbstract recommends their analysis to leaders at all organizational levels.

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People don’t live by logic alone. Rather, it is the interaction between logic and emotions that fuels people’s efforts to explore and try harder. In today’s age of rapid technological change, the word “amazement” expresses some of the “inspiration” and “energization” that accompanies innovation. Yet the term hasn’t always had today’s positive connotation. In the 16th century, amazement was likened to a state of “bewilderment” – of being perplexed and slightly fearful of what is new or foreign. Indeed, amazement is a complex emotional process. Understanding its five conflicting ...

About the Authors

Martin Reeves, Tim Leberecht and Jack Fuller are fellows at the Boston Consulting Group’s internal think tank, the Henderson Institute.

Ideas, Emotions, and Innovation

Riding the Amazement Cycle

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