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Inflation Is Forcing B2B CEOs to Rethink Pricing
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Inflation Is Forcing B2B CEOs to Rethink Pricing

Joël Hazan, David Langkamp, Matthew Kropp, Jonas Stein, Camille Brégé and Lionnel Bourgouin
Boston Consulting Group, 2022
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Recommendation

If you think there’s nothing good about inflation (and you could be forgiven for thinking that) then you’re not seeing the silver lining in the current situation. Finally, B2B pricing practices are taking center stage in boardrooms around the world, and the subject might finally get the attention it deserves. It’s not your grandpa’s business world anymore, and pricing needs to be as dynamic as the volatility that surrounds you and your company. This report from the Boston Consulting Group offers guidelines to help your company navigate B2B inflation.

Take-Aways

  • Pricing practices need an overhaul, and current input-cost inflation should provide the impetus.
  • Best pricing practices prioritize speed, discipline and nuanced consumer price changes.
  • Inflation is an opportunity to invest in better pricing practices, which can in turn provide long-term advantages in sales, strategy and information.

About the Authors

Joël Hazan, David Langkamp, Matthew Kropp, Jonas Stein, Camille Brégé and Lionnel Bourgouin are professionals with the Boston Consulting Group.

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