International Brand Strategy
A Guide to Achieving Global Brand Growth
Read or listen offline
Klicken Sie mit der rechten Maustaste auf den Code, um das Bild zu kopieren.
Hinweis: Bei ASP-Portalen ist der Link hinter dem Code portalspezifisch!
Recommendation
Brands need to start speaking to their target consumers in their particular language and must do so by switching their perspective to that of the customer. Navigating global contexts requires a mind-set shift, brand strategist Sean Duffy stresses, one which embraces complexity while overcoming binary thinking and command-and-control leadership styles. Duffy shares his comprehensive knowledge of global brands to help you plan your entry into new markets, create value and develop a competitive advantage.
Take-Aways
About the Author
Sean Duffy is an international brand strategist with Duffy Agency. He has worked with many global brands including Volvo, Absolut and Ikea.
Comment on this summary or Diskussion beginnen