Intrapreneuring in Action

Gifford Pinchot and Ron Pellman describe a hands-on plan of action for the journey between an idea’s creation and its implementation in a company setting. They focus on the support that an intrapreneur, who runs with the idea, must give to that idea, whether he or she originated it or not. This individual is much like an executive producer who shepherds a film through the stages of development necessary for production. These stages include developing an intrapreneurial team to work on the project and seeking support from sponsors throughout the organization. Organizational leaders should act as “climate makers” to create an environment that supports innovation. This well-written, well-organized book combines some basic principles about what makes innovation work with examples of companies that have effectively developed new ideas. It provides guidelines for what to do. The basic principles of innovation may sound familiar to anyone already involved in idea creation and development. However, getAbstract considers this a useful guide or reminder that summarizes the basic principles and will show you how to put them to work in any organization.