Cambridge Business Association
Lead Bigger
Book

Lead Bigger

The Transformative Power of Inclusion

Anne Chow
Simon & Schuster, 2024
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Editorial Rating

8

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Recommendation

Former CEO of AT&T Business Anne Chow explores how embracing diverse perspectives can revolutionize your leadership and elevate your organization. Weaving together compelling research, personal stories, and practical strategies, she reveals the immense power of inclusive leadership. Whether you’re navigating a complex business landscape or striving to create a culture in which everyone thrives, Chow provides the road map to growing as a leader and making a lasting impact. She shows you how to unlock the potential of your team and discover what it means to “lead bigger.”

Summary

Define a clear purpose that connects everyone.

During Anne Chow’s father’s time at AT&T’s Bell Labs in the 1970s, innovation focused on the joy of invention without much concern for or understanding of the ways new developments might reshape society. However, when Chow joined AT&T in 1990, a more explicit purpose had emerged: to serve as a critical communications lifeline for people and businesses, affecting everything from emergency services to business operations. Over the course of her career, that purpose evolved in tandem with new technologies that caused fundamental shifts in people’s lives, work, and interactions with others. 

The sense that you are participating in something that furthers a tangible social good — a clear, meaningful purpose — lends a sense of urgency to work and gives customers an emotional boost. Gallup polls have found that employees who feel tied to their organization’s mission are more productive and less likely to quit. Today’s consumers, likewise, prefer to buy goods and services from values-driven companies. Gen Z consumers and employees, in particular, look to work ...

About the Author

Anne Chow is the former CEO of AT&T Business and the current founder and CEO of The Rewired CEO, a business services firm focused on powering connection and culture.

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