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Jay Steinfeld, former Ernst & Young Entrepreneur of the Year, is the guerilla marketer whose garage start-up became Blinds.com. Home Depot eventually acquired Blinds, now the world’s leading online retailer of custom window coverings. Steinfeld teaches readers a lot about building a business. He offers numerous useful tips and explains his four core principles: “Evolve Continuously,” “Experiment Without Fear of Failure,” “Express Yourself” and “Enjoy the Ride.” Steinfeld credits these ideas with helping him overcome tragedy on his road to entrepreneurial stardom.
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About the Author
Jay Steinfeld, founder and former CEO of Global Custom Commerce, serves on company boards and is a director of the public company Masonite. He teaches entrepreneurship at Rice University’s Jones Graduate School of Business.
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