The Auto Club Group
Leading the Learning Revolution
Book

Leading the Learning Revolution

The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market

Jeff Cobb
AMACOM, 2013
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8

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Recommendation

E-learning expert Jeff Cobb details how to plan, develop and promote a profitable Internet curriculum for adult learners. This expert, comprehensive guide covers how to sell learning products and services online, how to use a variety of web tools to conduct market research, and how to vend almost any products and services via the Internet. Leaving no aspect of monetizing online education uncovered, Cobb also explains overall Internet marketing more effectively than most specialized sales guides. getAbstract recommends his knowledgeable, accessible manual to anyone who is seeking to sell products or services online – educational or otherwise.

Summary

“Knowledge Economy”

Change is the one reliable constant in today’s knowledge economy. The nature of work is in a perpetual state of rapid transformation. Working people must keep acquiring both new information and expertise continually to stay competitive and employable. This is as true for creative leaders whose work demands solid critical thinking as it is for all of their employees.

Contemporary industry will bypass those who fall out of date, but perpetual self-improvement requires a high degree of self-discipline and self-directedness. All workers must assume personal responsibility for enhancing their skills and developing their education. As everyone acknowledges and adjusts to the knowledge economy, it is mutating into a “learning economy.”

Anyone with a computer and an Internet connection can connect with and instruct people across the globe. Advances in technology – such as “low-cost, reliable web conferencing technologies” – make it feasible and relatively inexpensive to provide for-profit adult learning outside of a classroom. Corporate training departments now commonly offer e-learning. More than 70% of professional and trade associations now also...

About the Author

Jeff Cobb, founder of Tagoras – a consulting firm specializing in continuing education – was co-founder and CEO of the e-learning organization Isoph and senior vice president of Quisic.

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