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Recommendation
Jason Jennings, a business author with an eye for the compelling paradox, offers a breakdown of the secrets of somewhat obscure but great companies. The principles that Jennings propounds are familiar enough, but the general reader will find most of his examples surprising. That is no drawback. Although some of these companies are less well known, they all achieved great business success – if not fame – by applying the most tried, true and proven axioms of management. Jennings lists these as: Treat people with respect, pay them for performance and focus on one clear and understandable mission. As he points out, there is nothing new about these principles, but they keep proving their efficacy in the unlikeliest places. Jennings provides frustratingly scant background information about the companies he cites. But those seeking a handbook of solid if venerable management advice will not go wrong with his compelling group of examples.
Summary
About the Author
Founder of the media consulting firm, Jennings-McGlothlin & Co., Jason Jennings is a business lecturer whose books, including It’s Not the Big That Eat the Small, It’s the Fast That Eat the Slow, have been translated into 23 languages.
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