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Shu Li, François Candelon and Martin Reeves
Lessons from China’s Digital Battleground
MIT Sloan Management Review, 2018
Was ist drin?
Some of the West’s savviest digital players have failed in China’s booming digital market. Here’s what they need to do to succeed.
Recommendation
China’s digital market has attracted some of the West’s smartest companies – Uber, Airbnb, Amazon and eBay, among others – only to leave them sidelined while Chinese players have grown at mind-boggling rates. In this concise and authoritative report published in MIT Sloan Management Review, a team from the Boston Consulting Group explains why Chinese giants like Alipay, Didi and Tujia.com have bested their Western counterparts. The authors outline four imperatives for non-Chinese companies seeking to participate in the exploding Chinese digital market.
Summary
About the Authors
Shu Li is a partner in the Beijing office of the Boston Consulting Group (BCG). François Candelon is a senior partner in BCG’s Shanghai office. Martin Reeves is a senior partner in BCG’s New York City office and global leader of the BCG Henderson Institute.
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