LinkedIn for Personal Branding
The Ultimate Guide
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It may seem daunting to try to make yourself stand out from the crowd on LinkedIn, a social networking platform that receives more than 50 million profile views each day. But when you leverage your personal brand on LinkedIn effectively, says LinkedIn coach Sandra Long, you put yourself forward as a candidate for a huge array of new opportunities, including leadership posts, board openings, and speaking and teaching gigs. Her practical text teaches you how to bolster your credibility and visibility, as well as how to establish yourself as a compelling thought leader on LinkedIn.
Take-Aways
About the Author
Sandra Long is the owner and president of Post Road Consulting LLC, a company that provides independent LinkedIn corporate training, consulting, and premium services. She delivered a talk entitled “LinkedIn’s Community: A Superpower Hiding in Plain Sight” at TEDxFergusonLibrary.
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