Cambridge Business Association
Living Entrepreneurially
Video

Living Entrepreneurially

Rethinking the Way We Monetize Our Talents

Dorie Clark
Business Innovation Factory, 2017
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Engaging

Recommendation

After sharing anecdotes and riffs honoring her recent lessons in stand-up comedy, branding expert and best-selling author Dorie Clark speaks to the theme of living entrepreneurially, including monetizing your talents. She draws from her most recent book, Entrepreneurial You, the third title in her business-shelf trilogy. getAbstract suggests this video to professionals looking for new ways to boost their financial success.

Summary

In 2004, Google directed employees to devote 20% of their time to projects and innovations that would most benefit the company. Branding expert and entrepreneur Dorie Clark believes people should “live entrepreneurially” by applying this principle in their off-work hours. Make time for “side bets,” new ventures that diverge from your day job. You don’t need to know where these ventures will take you or how profitable they’ll be. For instance, Clark’s side bets include a foray into the music industry, where she garnered a producer credit on a jazz album that won two Grammy awards. This feat was the result of strategic networking. She connected people...

About the Speaker

Brand expert and entrepreneur Dorie Clark is the author of Reinventing You and Stand Out.

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