Make It, Don't Fake It
Leading with Authenticity for Real Business Success
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Public relations professional Sabrina Horn explains that you must resist the dangerous temptation to “fake it 'til you make it.” However, she adds, you don’t need to speak with brutal honesty all the time, either. Tactful language and confidence-building self-talk can be helpful – even necessary. Horn warns that a point comes at which seemingly harmless lies cross into outright fakery. She helps marketers, brand builders, entrepreneurs and leaders make it by not faking it.
Take-Aways
About the Author
Sabrina Horn, now CEO of HORN Strategy LLC, founded Horn Group which was recognized as the Best US Employer and Best US Tech Agency.
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