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NeuroSelling
Book

NeuroSelling

Mastering the Customer Conversation Using the Surprising Science of Decision Making

Jeff Bloomfield

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Editorial Rating

8

Qualities

  • Scientific
  • Applicable
  • Concrete Examples

Recommendation

Throughout his career, B2B sales expert Jeff Bloomfield has studied why and how customers buy. His eye-opening approach combines proven scientific principles in brain chemistry and psychology with information on how to construct memorable, effective selling stories. In addition to its value for salespeople, parents, managers, coaches and leaders, Bloomfield’s NeuroSelling strategy works for anyone who needs to positively influence other people. He walks through the science clearly but quickly, and then focuses on helping you sell. 

Take-Aways

  • Understanding how the brain processes information and makes decisions will help you persuade people.
  • You can use the NeuroSelling method to persuade prospects to buy.
  • NeuroSelling works with brain chemistry and psychology to improve your connection with your customers.

About the Author

Author of Story-Based Selling, Jeff Bloomfield is the founder and CEO of Braintrust (braintrustgrowth.com), a firm that trains and develops sales and marketing professionals. He is also a frequent public speaker (jeffbloomfield.com).

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