Tesco
New Business Networking
Book

New Business Networking

How to Effectively Grow Your Business Network Using On-line and Off-line Methods

Dave Delaney
QUE Publishing, 2013

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Editorial Rating

6

Qualities

  • Applicable
  • For Beginners

Recommendation

When author Dave Delaney moved to Nashville, Tennessee, in January 2007, he sought to break into the town’s media circles. Having written about marketing for several years, he researched the media market in Nashville to develop contacts. He created a blog that focused on the town, networked extensively in person and found a job. He draws on that experience in his in-depth book. He does not assume that readers have any prior knowledge of networking, so he clearly explains how to develop a business network online or in person. Rather than being warm and fuzzy, his advice is very practical – like telling you to “friend” on Facebook only people who can help you. Delaney’s goals in this advice-packed manual are clear and unabashedly self-interested: Build your community to get what you need. getAbstract believes that businesspeople, managers, recent grads or those seeking a practical guide to expanding their business networks could benefit by making Dave their new best buddy. But don’t expect him to friend you.

Take-Aways

  • Network effectively to find a great job – or a career advance or a new client.
  • Decide what you are looking for, or you will be “a ship without a sail.”
  • Select which companies and people within a company you want to target.

About the Author

David Delaney is a consultant and speaker on business networking, digital marketing and social media strategy.

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