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Newspapers are searching for a digital solution to compensate for heavy losses in print subscriptions. Are “metered” paywalls the answer? Auckland University of Technology lecturer Merja Myllylahti compares the varying degrees of success met by companies that have implemented paywalls – a difficult task given the lack of transparency in online revenue reporting. getAbstract recommends this study to digital content providers, newspaper shareholders and all those who want to know what it may cost them to get their daily news fix in the future.
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About the Author
Merja Myllylahti is a lecturer at the Auckland University of Technology.
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