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How to Win the Business Game through Creative Destruction

Magnus Penker
Leaders Press, 2021

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Innovation specialist Magnus Penker breaks down why seemingly successful businesses fail while others embrace radical innovation to avoid failure. Penker offers familiar advice: Don’t become complacent, embrace failure and invest in sustainability. But he also believes that listening to customers is a mistake, and that company founders make poor managers. While there is no sure-fire way to thrive in a cutthroat world, Penker offers bold leaders reassurance that survival remains possible.

Take-Aways

  • Everything people need in the world already exists. Innovators recombine elements to make something new.
  • Don’t listen to your customers – observe them.
  • Don’t let your company founder destroy the business.

About the Author

Author of the book series The Complete Guide to Business Innovation Magnus Penker is the founder and CEO of the Innovation360 Group.

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