Product-Led Onboarding
How to Turn New Users into Lifelong Customers
Recommendation
Onboarding – the critical early steps of a consumer’s relationship with a product – is often downplayed or rushed by impatient CEOs keen to hit the next stage without recognizing that users can’t get hooked on a product until they’re consistently using it. The onboarding experience needs to be thorough, accountable, and attentive to every detail. By not minding this essential, companies forfeit a crucial window of acquaintanceship that could seal a committed consumer relationship.
Summary
About the Authors
Ramli John is a Toronto-based product growth marketer. As the content director at Appcues and former managing director at ProductLed, he has an extensive record of helping product-led businesses convert more of their free users into lifelong customers.
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