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Public Relations for Asia
Book

Public Relations for Asia

Trevor Morris and Simon Goldsworthy
Palgrave Macmillan, 2007

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Editorial Rating

6

Recommendation

In spite of its title, this book has lots to do with public relations, but very little to do with public relations in Asia. Alas, its brief analysis of Asian PR is oversimplified and vague. However, Trevor Morris and Simon Goldsworthy provide a nice introductory level text to the fundamentals and mechanics of public relations in general. After covering the basics and taking a brief look at various PR specialties, he outlines how to plan and strategize a campaign. He then describes the skills you need to write a press release or generate online material, and covers how to handle PR in a crisis. getAbstract recommends this useful primer to anyone entering PR, but notes that you shouldn’t book your flights to Asia just yet.

Take-Aways

  • Public relations (PR) is the art of persuasion to fulfill a planned purpose.
  • PR is still underdeveloped as a profession in Asia.
  • The PR code of ethics provides moral guidelines for the industry.

About the Authors

Trevor Morris is the former CEO of Europe’s Chime Public Relations. Simon Goldsworthy created one of the UK’s first masters in public relations courses. Both authors are public relations lecturers at the University of Westminster.

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