getAbstract Marketing
Purpose Is the New Bottom Line
Video

Purpose Is the New Bottom Line

Casey Gerald
CreativeMornings, 2015
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Editorial Rating

8

Qualities

  • Innovative

Recommendation

In 2012, Harvard freshman Casey Gerald co-founded MBAs Across America, a program that offers free support to entrepreneurs around the United States. With all the panache and pacing of a seasoned preacher – and with some colorful language – Gerald describes his journey and depicts the trends transforming entrepreneurship that will lead to positive change. getAbstract believes that anyone with talent, vision and drive to change the world for the better should tune in to Gerald’s message.

Summary

In 2012, a group of four freshmen MBA students at Harvard Business School had a crazy idea. Rather than take the traditional path of interning at a big company such as Goldman Sachs for the summer, they would travel around America and help entrepreneurs bring their ideas to fruition. When Harvard rejected their proposal for funding, the students crowdsourced the financing they needed and set out on their own. Their experiences inspired them to create a “new playbook for change,” which has three rules:

  1. “The hierarchy is dead” – In today’s technology-enabled world, good ideas no longer require approval from...

About the Speaker

Strategy consultant Casey Gerald is the CEO and co-founder of MBAs Across America.

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