Universidad Tecnológica de El Salvador
ReCulturing
Book

ReCulturing

Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

Melissa Daimler
McGraw-Hill, 2022
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8

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Consultant Melissa Daimler explains that “reculturing” is the ongoing act of redesigning your corporate culture to link people’s behavior with your company’s processes, practices, organizational system and purpose. Businesses err when they try to change their culture merely by launching training initiatives or listing values, but not acting on them. Instead, she advises, view your culture as an overall system. Start with areas where you already know how every element contributes positively. Build from there to create a distinctive, remarkable culture. Daimler does an excellent job of highlighting the evolution of the concept of culture and discussing its implications for business.

Summary

Leaders’ actions create an organization’s culture. 

The concept of corporate culture evolved over many years. Experts now understand that an organization’s culture has three main elements – behaviors, processes and practices – that work together. When they synchronize with each other and with your organization’s overall system, your culture grows stronger.

Dr. Elliott Jaques coined the term “0rganizational culture” in his 1951 book The Changing Culture of a Factory. Jaques employed a method that was remarkable at the time: applying society’s understanding of culture to the workplace. Commercial enterprises began to select and retain employees by focusing on their business’s culture. As knowledge work became more important, academics and business leaders sought to understand the modern workspace’s transition from factory to office. Unfortunately, in the process of change, discussion and debate, views of culture became less useful and insightful than they had been when this evolution began. 

The crises of 2020 taught companies valuable lessons about culture.

The year 2020 brought societal crises...

About the Author

Chief Learning Officer at Udemy, Melissa Daimler helps leaders design and build organizational cultures.

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