Gary Rivlin
Saving Main Street
Small Business in the Time of COVID-19
Harper, 2022
Was ist drin?
A gripping, revealing look at the challenges faced by US micro-entrepreneurs, and the grit and determination of their owners, particularly in the wake of COVID-19.
Recommendation
With profound eloquence and humanity, Pulitzer Prize–winning journalist Gary Rivlin exposes the challenges faced by small businesses before and during the COVID-19 pandemic, including those created by consumer trends and government policies. He profiles the financial risks faced by three micro-enterprises in Pennsylvania – a restaurant, a hair salon and a gift shop. Rivlin grippingly explores contradictions in government policy, racial and class fissures, and the tremendous impact “mom-and-pop” shops have on US society and the economy. He celebrates their entrepreneurial grit and exposes the government’s inconsistent efforts to contain the economic impacts of the pandemic.
Summary
About the Author
Pulitzer Prize and Gerald Loeb Award–winning journalist Gary Rivlin has reported for The New York Times, Newsweek and Fortune.
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