Book

Selling With Noble Purpose, Second Edition

How to Drive Revenue and Do Work That Makes You Proud

Lisa Earle McLeod

Wiley, 2020

Read or listen offline

1×

Editorial Rating

Qualities

Comprehensive
Overview
Concrete Examples

Recommendation

Blackbaud, a Charleston, South Carolina firm, is one of the world’s most successful cloud-software companies. But in 2014, Blackbaud’s sales and stock price were slipping. The firm named Mike Gianoni as its CEO and charged him with turning things around. He focused on Blackbaud’s “Noble Purpose,” which he defined by asking, “How does our work impact clients [and] are we being effective in serving them?” In this second edition of her popular sales manual, Lisa Earle McLeod – writing with Elizabeth Lotardo – explains how to find and enact your organization’s noble purpose, and how to make that purpose your company’s defining structure, mission and rallying cry.

Take-Aways

Many firms care only about making money. Companies with a “Noble Purpose” prioritize improving life for their customers.
Your noble purpose statement should be smart, short and compelling.
Noble-purpose salespeople are customer-oriented.

About the Author

Lisa Earle McLeod, an executive adviser at McLeod & More, Inc., wrote the first edition of Selling with Noble Purpose as well as Leading with Noble Purpose and The Triangle of Truth. Elizabeth Lotardo is a researcher, consultant and LinkedIn Learning author.

Comment on this summary or Diskussion beginnen

Sign in to share your opinion
G. K. 4 years ago

understood, not very useful.
G. K. 4 years ago

not very useful

More on this topic

By the same author

Book

Leading with Noble Purpose

Book

Selling with Noble Purpose

Book

The Triangle of Truth

In our Journal

vor 3 Jahren

Journal Artikel

Job Crafting: Take Charge

Job crafting means proactively shaping your job to enhance your well-being. Although the concept has been around for a while, the pandemic has given it new relevance. Part I of this two-part series looks at what job crafting entails. Many employees don’t work for an organization aspiring to make it onto the “best places to […]

vor 4 Jahren

Journal Artikel

Collaborate to Motivate

Enthusiasm is catching. Use it to motivate teams to high performance. Coordinating teams to focus on a goal follows the same general processes that setting and executing personal goals follow: Aim high. Set measurable goals with intermittent milestones. Focus on consistently achieving the small steps it takes to accomplish something big. Big goals inspire, but […]

vor 4 Jahren

Journal Artikel

How to Make Remote Selling Work

Here is how to provide great care and acquire new customers in a remote setup. Due to the tense economic situation, many existing customers are saving, and not-yet-customers are even harder to persuade to buy. Nevertheless, sellers who currently must work from their own living room should not give in right away. Not only is […]