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Soul Trader
Putting the Heart Back into Your Business
Recommendation
Creating a business is hard work and you’ll put in nonstop hours, so select work you love to do. If your heart’s not in your business, you will always struggle. Instead, like a “soul trader,” put your “heart and soul” into your business. Soul traders’ passionate sense of mission makes their work compelling to others. Whether you’re just starting out or your established company needs revitalizing, to make it flourish you must develop yourself and “become who you are.” In this short handbook, personal coach Rasheed Ogunlaru contends that only a business managed from a soul trader’s heart can earn its customers’ love and change the world. Therefore, he advises, you must ground your work in your deepest values. Ogunlaru offers commonsense tips to help you determine what your customers want and provides exercises to help you analyze yourself and your aspirations. If it’s been a while since you reflected on the heart of your business, getAbstract recommends this optimistic shot of inspiration.
Summary
About the Author
Rasheed Ogunlaru, a business coach in the United Kingdom, works with the British Library’s Business & IP Center and with TiE UK, a consultancy for entrepreneurs.
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