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Spotlighting Opportunities for Business in Africa and Strategies to Succeed in the World’s Next Big Growth Market
Report

Spotlighting Opportunities for Business in Africa and Strategies to Succeed in the World’s Next Big Growth Market

Landry Signé and Acha Leke
Brookings Institution, 2019
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Editorial Rating

8

Qualities

  • Overview
  • Background
  • Engaging

Recommendation

Companies seeking to expand their global presence should look beyond emerging markets in India and China to Africa, write consultant Acha Leke and economist Landry Signé in this illuminating report. They explain how Africa’s growth capacity presents numerous opportunities for investment, despite the region’s challenges, and that companies with the foresight to look at the continent’s unmet needs can realize strong profits while contributing to development. Executives and investors will find this a good introduction to what African business has to offer.

Take-Aways

  • Some 400 corporations in Africa boast annual revenues of at least $1 billion, and African nations accounted for half of the 10 “most improved countries” for conducting business globally. 
  • A number of significant growth factors, including urbanization, industrialization, increasing digital access and abundant natural resources, show promise today and in the long term. 
  • One challenge for businesses is understanding the continent’s diverse economies and cultures. 

About the Authors

Acha Leke is a senior partner at McKinsey & Co. Landry Signé is a fellow at the Brookings Institution’s Africa Growth Initiative.

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