Report
Spotlighting Opportunities for Business in Africa and Strategies to Succeed in the World’s Next Big Growth Market
Brookings Institution,
2019
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Recommendation
Companies seeking to expand their global presence should look beyond emerging markets in India and China to Africa, write consultant Acha Leke and economist Landry Signé in this illuminating report. They explain how Africa’s growth capacity presents numerous opportunities for investment, despite the region’s challenges, and that companies with the foresight to look at the continent’s unmet needs can realize strong profits while contributing to development. Executives and investors will find this a good introduction to what African business has to offer.
Summary
About the Authors
Acha Leke is a senior partner at McKinsey & Co. Landry Signé is a fellow at the Brookings Institution’s Africa Growth Initiative.
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