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Strategic Communication
Article

Strategic Communication

How to Develop Strategic Messaging and Positioning

Myk Pono
Medium, 2016
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Editorial Rating

7

Qualities

  • Applicable
  • Overview
  • For Beginners

Recommendation

Your company is innovative, groundbreaking and relentless. But do your customers know that? Strategic messaging communicates your vision and value to stakeholders, but, too often, companies overlook the benefits of effective messaging. Marketing and product growth expert Myk Pono explains how to improve your brand’s messaging to entice new business. While it may be a dry read for some, Pono’s advice is practical and actionable. getAbstract suggests that marketing professionals in tech fields and beyond familiarize themselves with this worthwhile strategy.

Take-Aways

  • Strategic messaging helps businesses convey their vision and products’ value to “create a customer.”
  • Powerful messaging is “simple and consistent.” Interview your team and customers to see how the company’s view of its products lines up with outsiders’ perceptions.
  • Like a touching story, effective messaging emphasizes how, why and to whom something happens over what actually happens.

About the Author

Myk Pono is a San Francisco–based marketing and product growth consultant and entrepreneur.

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