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Strategy Moves
Book

Strategy Moves

Attack and Defence Strategies for Business

Jorge A. Vasconcellos e Sá
FT Prentice Hall, 2005

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6

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Recommendation

What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e Sá has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader’s chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. getAbstract recommends this detailed, if dense, take on the usual business and battles analogies.

Take-Aways

  • The rules of war can also be applied to business.
  • Intelligence is as important as muscle. Those who make the fewest errors win.
  • Sometimes, partial victories are okay. You don’t have to be top dog to make profits.

About the Author

Jorge A. Vasconcellos e Sá, a professor who won Europe’s highest academic award, the Jean Monnet Chair, has written 13 books and more than 40 academic articles. He has worked for several multinational companies.

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