Tesco
Success Is in Your Sphere
Book

Success Is in Your Sphere

Leverage the Power of Relationships to Achieve Your Business Goals

Zvi Band
McGraw-Hill, 2019

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Recommendation

In today’s age of hyperconnectedness and instant gratification, many leaders and entrepreneurs are neglecting to make the effort to build relationships that will benefit their business in the long term, says relationship marketing expert Zvi Band. Band shares a comprehensive strategy for building your social capital and marketing network, incorporating insights from neuroscience, psychology and his own consulting practice. For professionals in any industry, Band offers a practical and inspiring playbook for relationship marketing in the digital age.

Take-Aways

  • A strong business depends on strong relationships.
  • Human psychology poses barriers to forging strong connections.
  • To earn a return on your investments in relationships, commit to a relationship management strategy.

About the Author

Zvi Band is the CEO and co-founder of the customer relationship management platform Contactually.

Comment on this summary or Diskussion beginnen