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Sustainable Business Model Design – 45 Patterns
Book

Sustainable Business Model Design – 45 Patterns

Florian Lüdeke-Freund, Henning Breuer and Lorenzo Massa
Lüdeke-Freund, Breuer, Massa, 2022

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Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

A trio of expert authors – Florian Lüdeke-Freund, Henning Breuer and Lorenzo Massa – offer insights into how to effectively implement sustainable business model design, a key lever for companies’ ability to contribute to sustainable value creation. The authors showcase 45 “patterns” – proven solutions to sustainability challenges – organized into 11 groups that can help propel next-generation business model design. They outline examples of how companies use these patterns to solve sustainability challenges, illustrate how the patterns work and show how they can be combined or blended.

Summary

Sustainable business model design creates long-term value for companies and society. Forty-five solutions – “patterns” – are organized into 11 groups to help businesses address sustainability challenges.

To embrace sustainable business model design, you must overhaul the design of your current business model. Companies need blueprints to create new models or modify existing ones with the goal of generating sustainable value through innovation. Proven patterns of business model innovation offer companies shortcuts to sustainability. These patterns emerged from decades of experience gained by the pioneers who first developed sustainable business practices. 

Sustainable business model design creates value for all stakeholders while minimizing negative environmental and social impacts. Apply these sustainable business model design patterns – design templates that provide repeatable solutions to recurring challenges – to address environmental, social and economic challenges.

Each organization must adapt these patterns to fit its particular needs. Business model innovation redefines the logic of value creation...

About the Authors

Florian Lüdeke-Freund is a professor of corporate sustainability and academic director of the Sustainability Transformation & Applied Research Center at ESCP Business School Berlin. Henning Breuer teaches business and media psychology at HMKW Berlin. Lorenzo Massa is managing director of the Business Design Lab and professor for strategy, innovation and sustainability at Aalborg University Business School.

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