Taming the CRM Beast to Boost Sales
Boston Consulting Group,
2019
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Recommendation
If your firm’s customer relationship management (CRM) system has become an “unwieldy beast,” consider this Boston Consulting Group article a field guide and trainer’s manual. Roger Premo, Matthew Ward and Santosh Raghunath will teach you how to identify the factors that can aggravate chaotic CRM – as well as how to optimize the benefits of your system.
Summary
About the Authors
Roger Premo, Matthew Ward and Santosh Raghunath are professionals with the Boston Consulting Group.
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