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Targeted Advertising Is Ruining the Internet and Breaking the World
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Targeted Advertising Is Ruining the Internet and Breaking the World

Nathalie Maréchal
Motherboard, 2018
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7

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  • Eye Opening

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Since Google first pioneered the use of targeted advertising in the late 1990s, the phenomenon has gone unregulated – with potentially serious consequences. Nathalie Maréchal, a senior research fellow at Ranking Digital Rights, takes a look at the history of targeted advertising and its effects on journalism, society and democracy.

Take-Aways

  • Targeted advertising has ushered in an age of “surveillance capitalism.”
  • As Internet companies track increasing amounts of data about users, private human behavior has become a commodity.
  • Advertising revenue that used to support traditional media companies has shifted toward online platforms.

About the Author

Nathalie Maréchal, PhD, is a senior research fellow at Ranking Digital Rights, where she studies the impact of information and communication technology companies’ business practices on human rights.

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