The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
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Recommendation
The primary decision maker in corporate purchasing no longer exists. Today, groups of diverse individuals – with conflicting agendas and representing varied organizational interests – make buying decisions, so previously effective sales strategies no longer work. Authors Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman tackle these issues in this companion book to The Challenger Sale. Their strategies call for finding champions within the organization, “Mobilizers,” to help gain group consensus and drive the buying process. Their manual offers numerous graphs and multi-step processes. Although some of the text is wordy, it is very informative and getAbstract believes the authors intelligently address a significant challenge for B2B sales professionals.
Take-Aways
About the Authors
Brent Adamson, Matthew Dixon, Nick Toman and Pat Spenner are based at CEB, a best practice insight and technology firm. Adamson and Dixon co-wrote The Challenger Sale. Dixon and Toman co-wrote The Effortless Experience.
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