The Corporate Social Mind
How Companies Lead Social Change from the Inside Out
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Recommendation
People today want to integrate values and business. Far too often, however, the champions of social responsibility are positive and enthusiastic, but vague when it comes to practical steps. Derrick Feldmann and Michael Alberg-Seberich offer a different approach. Their clear, methodical manual provides concrete, specific ways organizations can integrate social values into their business practices, reinforce those ideals, put them to work, and even measure and test them.
Take-Aways
About the Authors
Derrick Feldmann is Managing Director of INFLUENCE|SG, a movement design studio, and the author of two books on creating change. Michael Alberg-Seberich is Managing Director of Wider Sense and contributes regularly to Alliance magazine.
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