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The Dream of Ara

Inside the Rise and Fall of the World’s Most Revolutionary Phone

Harrison Weber

Venture Beat, 2017

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This behind-the-scenes history of the once-promising, interchangeable and sectional smartphone, Ara, chronicles the demise of a great idea that almost made it to market. Telling more than just a story about the development of a piece of innovative hardware, Venture Beat executive editor and tech journalist Harrison Weber constructs a cautionary tale of pass-the-baton leadership, marketing timing and corporate complexities.

Take-Aways

When Dutch designer Dave Hakkens posted a concept video of his idea for Phonebloks, circumstances forced Motorola to announce its “customizable modular” project a year early.
Google sold Project Ara’s original owner, Motorola, but kept Ara. Under Google’s sponsorship, Ara’s progress slowed.
Ara’s project leadership shifted multiple times.

About the Author

Harrison Weber is a syndicated journalist and the executive editor of Venture Beat. He writes about technology.

The Dream of Ara

Inside the Rise and Fall of the World’s Most Revolutionary Phone

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