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The Future of Chat (and Interacting with Your Customers)
Podcast

The Future of Chat (and Interacting with Your Customers)

Mixergy podcast

Mixergy, 2017

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Editorial Rating

7

Qualities

  • Overview
  • Visionary
  • Insider's Take

Recommendation

Mikael Yang, the founder of ManyChat, speaks with Andrew Warner of the podcast Mixergy about ManyChat’s mission to use chatbots to engage the more than one billion people on Facebook Messenger. Marketers looking for new ideas will benefit from hearing Yang’s promotion of Messenger bots as an easy, inexpensive and effective way to make sales, problem solve and grow relationships.

Take-Aways

  • ManyChat is an app that enables businesses to set up chatbots via Facebook Messenger.
  • Users might, for example, click on a Facebook ad and immediately enter a chat within Facebook.
  • Users then progress through a series of micro interactions that they are likely to engage with.

About the Podcast

On his Mixergy podcast, Andrew Warner interviews successful entrepreneurs. Mikael Yang is the CEO and founder of the Messenger marketing app ManyChat.