The Hacking of the American Mind
The Science Behind the Corporate Takeover of Our Bodies
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Often, pleasure and happiness can seem virtually the same. People engage in a variety of enjoyable activities, from drinking fine wine and bingeing on Netflix to raising children and gaining recognition for their achievements. But pleasure’s instant reward and the contentment that philosophers long associated with happiness are neurologically distinct. Conflating them may have led to the contemporary world’s epidemics of addiction and depression. This didn’t happen by accident. Private and public interests purposely hack the emotional part of people’s brains to maximize profits and promote economic progress.
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About the Author
Robert H. Lustig, MD, MSL, is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at the University of California, San Francisco. He also wrote Fat Chance, The Fat Chance Cookbook and Sugar Has 56 Names: A Shopper’s Guide.
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