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The Never-ending Sale
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The Never-ending Sale

What Implications Does the New Christmas Shopping Landscape Have for Retail?

The Economist Intelligence Unit
EIU, 2015
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Years ago, retailers conducted sales sporadically, usually around holidays. Lately, however, the word “sale” seems to have become permanently etched into store windows and on retail websites. According to this useful study from the Economist Intelligence Unit, e-commerce and the 2008 economic downturn have made consumers particularly bargain conscious, so retailers have to compete by offering perpetual price cuts in what has become a truly global marketplace. getAbstract recommends this insightful article to executives in the retail industry as well as to the securities analysts who cover it.

Summary

Retail sales events have long marked many cultures’ holidays, especially the Christmas season in the West and the Chinese New Year. But bargain hunting has reached new levels all over the world due to online sales and the 2008 economic downturn. The rapid growth of e-commerce, led by Amazon, has reshaped the discount landscape. Without the high overhead costs of traditional brick-and-mortar stores, online sellers can set highly competitive prices and serve customers around the world, including in emerging markets. The ability to comparison shop online, along with the aftereffects of recession...

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The Economist Intelligence Unit is an independent research and analysis organization.

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