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The New Retail
Report

The New Retail

From Mobile Aspirations to Business Results

The Economist Intelligence Unit
The Economist, 2014
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

With roughly 90% of the US population owning mobile devices today, mobile technology is increasingly empowering retail customers and altering employees’ behavior. In this report, which was sponsored by AT&T, the Economist Intelligence Unit’s research team discusses strategies that will help retailers create a simple, value-adding mobile shopping experience for their customers. getAbstract recommends this informative and relevant report to business executives and retail managers in all industries.

Take-Aways

  • Significant developments in mobile technology have altered the way people shop. To reap the benefits of these changes, retailers must rework their strategies.
  • Providing an “omnichannel” experience to customers has become a crucial strategic goal throughout the retail industry.
  • To succeed as omnichannel operators, retailers must be able to engage customers using mobile technologies across an array of sales channels.

About the Author

The Economist Intelligence Unit publishes reports detailing the current affairs and economic events that affect nations, businesses and industries.

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