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The Passion Economy and the Future of Work
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The Passion Economy and the Future of Work

Li Jin
A16Z, 2020
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8

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  • Overview
  • For Beginners
  • Engaging

Recommendation

“Being your own boss,” has long been a siren song for traditional nine-to-five workers. When the gig economy emerged, platforms like Uber took care of the grizzlier bits of working for oneself – like customer acquisition – so workers could focus on setting their own hours and getting the job done. But the gig economy generally leaves personality out of business. Is there a place for entrepreneurial creatives to monetize their products, services and personalities to create lasting income? Li Jin directs your attention to the “passion economy” in this article from venture capital firm Andreessen Horowitz. 

Take-Aways

  • The “passion economy” allows people to engage with an audience, while monetizing their passions and unique skills.
  • New passion economy platforms are open to everyone from amateurs to professionals. Individuality is encouraged, not stifled.
  • Passion economy products tend to be digital rather than physical. Services are virtual rather than in-person.

About the Author

A consumer investing partner at Andreessen Horowitz, Li Jin is interested in new technologies, online marketplaces and early-stage consumer investments.

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