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The Purpose Is Profit
Book

The Purpose Is Profit

The Truth about Starting and Building Your Own Business

Ed McLaughlin, Wyn Lydecker and Paul McLaughlin
Greenleaf Book Group, 2016

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Ed “Skip” McLaughlin – writing here with his son Paul McLaughlin and with business-planning expert Wyn Lydecker – is an Ernst & Young Entrepreneur of the Year and the founder of four businesses. The authors tell the story of USI, a start-up that McLaughlin and his partners built into an Inc. 500 company. They present a 21-step “roadmap” of practical, clear, actionable advice for starting, building and expanding a business. getAbstract recommends their valuable guide to business owners, start-up entrepreneurs and students studying how new businesses succeed.

Take-Aways

  • Building a new business takes more than passion alone. Competence is the best foundation.
  • The “Startup Roadmap” explains 21 steps to follow if you are launching your firm.
  • If possible, finance your start-up with your own money and keep sufficient cash on hand.

About the Authors

Ed “Skip” McLaughlin has founded four businesses and is currently running his fourth company, Blue Sunsets LLC, investing in startups and real estate. Wyn Lydecker launched Upstart Business Planning. Paul McLaughlin, MBA, is an associate in the financial advisory services group of Deloitte’s real estate consulting practice.

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    L. S. 3 years ago
    N/A
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    R. V. 8 years ago
    No new ideas.
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    A. 8 years ago
    There is nothing here to distinguish this book from dozens of other how-to-start-a-business books. The Dummies book on how to start a business appears much more useful.
    • Avatar
      8 years ago
      I agree