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The Secret Truth About Executing Great Ideas
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The Secret Truth About Executing Great Ideas

Frans Johansson
99U, 2011
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Editorial Rating

7

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Recommendation

Frans Johansson explains that most tales of success begin with chapters full of failure, disappointment and frustration. It’s those who experiment, persevere and adjust who ultimately win the day. Johansson’s delivery is a bit scattered and confusing, but he’s enthusiastic and raises salient points. He cites examples of great ideas brought to completion, including the “burqini” (a burqa-type swimsuit), Muhammad Yunus’s Grameen Bank and the ice hotel tourist attraction in Jukkasjärvi, Sweden. If you think you have a breakthrough idea that will leave your mark on the world, getAbstract recommends that you watch this presentation and then think of some more.

Take-Aways

  • Innovation happens where different fields, cultures and bodies of thought intersect.
  • Great ideas seem obvious in retrospect.
  • People usually attain success only after failing several times.

About the Speaker

Entrepreneur Frans Johansson is the author of the best-selling book The Medici Effect.

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