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The Secrets of Surveillance Capitalism
Article

The Secrets of Surveillance Capitalism

Google as a Fortune Teller

Shoshana Zuboff
Frankfurter Allgemeine Zeitung, 2016
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Editorial Rating

8

Qualities

  • Innovative

Recommendation

Google – and other corporations looking to profit from predictions of consumers’ future buying behaviors – have set their sights on turning data-collection into a full-scale behavioral modification marketplace. In this timely and persuasive article, Harvard Business School professor Shoshana Zuboff provides a detailed analysis of the rise and threat of so-called “surveillance capitalism.” getAbstract recommends her insights to everyone interested in data mining and digital surveillance trends.

Take-Aways

  • Google – and other corporations looking to profit from consumers’ data – have set their sights on full-scale “surveillance capitalism.”
  • Surveillance capitalism is a system of turning “real-time” data collection into a means of modifying individuals’ behaviors and selling these results to the highest bidder.
  • Under the auspices of offering a free service, such as Google’s search engine, companies can easily exploit people’s online behaviors like any other “natural resource.”

About the Author

Shoshana Zuboff, PhD, is the Charles Edward Wilson professor of Business Administration at Harvard Business School (retired). Her forthcoming book is Master or Slave: The Fight for the Soul of Our Information Civilization.

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