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The Strategic Principles of Repeatability
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The Strategic Principles of Repeatability

How Nonnegotiables Fuel Growth

James Allen and Chris Zook
Bain & Company, 2012
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Editorial Rating

7

Recommendation

Few companies meet their financial goals and achieve continual and sustainable growth. What is the secret behind their success? Bain & Company consultants James Allen and Chris Zook dissect success to its basic components. Successful businesses, they argue, base their strategy on “nonnegotiables” – the principles and priorities that make up their company’s identity and philosophy. getAbstract recommends this analysis to managers at all levels seeking to fuel corporate growth and achieve success.

Summary

A company that achieves sustainable growth tends to have a “well-differentiated core business” in which it leads the market. It has a loyal customer base that helps it to promote its business. It diversifies into new markets and products in a deliberate way, and it has a “repeatable model” – that is, a business paradigm that it can successfully apply to different contexts. 

“Great repeatable models” rely on a well-differentiated and quantifiable business strategy. The strategy must be clear to all employees and become evident...

About the Authors

James Allen and Chris Zook are partners at Bain & Company and co-leaders of Bain’s global strategy practice.

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